Retail
GS1 barcodes are the trusted data foundation for retailers and brand owners, helping businesses large and small sell their products in physical or online stores.

GS1 standards and services enable trusted, complete and accurate product identification, as well as data sharing. Better data still means better service.
Whether online or in-store, the ubiquitous GS1 barcode (GS1 GTIN) is still the trusted foundation for retailers and brands, helping businesses large and small to uniquely identify their products.
Intrested in selling your products at an Online Marketplace such as Amazon, Google, eBay, Alibaba?
The product data journey: digitalisation and standardisation
GS1 has a long history in retail—and the ubiquitous “beep” of the GS1 barcode is heard at store checkouts over 10 billion times every day. Business need to ensure however, that the products they sell are as well represented in the digital world, as they are in the physical world.
This is why GS1 is partnering with the retail industry to build a stronger product data foundation, based on unique product identity. Through services such as Verified by GS1, businesses can enjoy a consistent and reliable flow of information, making operations between retailers and brand owners more transparent.


2. Register and verify product ID card

50 years of GTINs
We celebrate 50 years from the creation of the GTIN, the number behind the barcode, the most important standard in the history of supply chain since it made possible the digitilisation and thus changed the fate of global trading.
Verified by GS1 - Are you on board?
Verified by GS1 is a powerful and reliable ally to help you promote your products in local and global markets.

Consumer Packaged Goods (GCP)

Apparel

I need GTINs for my products
The uniqueness and validity of GTINs and GS1 barcodes is ensured only when these are issued by GS1 national associations, which consist the only reliable source for their management globally.
GS1 Association Greece is an independent, not-for-profit organisation, member of the global Organisation. It is the only legal and authorized carrier in Greece to issue and manage GS1 prefixes 520 and 521.