HellaSync data pool
Reliable real-time data synchronization
HellaSync is the data pool created by GS1 Association-Greece for the greek market, aiming to better the efficiency of supply chain operations.
It is a platform through which commercial partners in Greece and abroad can enter, store, exchange and ultimately synchronize, complete and reliable product data with each other, in a simple and standardized way.
HellaSync is a certified GS1 GDSN data pool, meaning it enables its users to connect to the GS1 Global Registry, an international product catalog that includes millions of codes and is already used by thousands of businesses around the world.
HellaSync has more than 300 entry fields for product characteristics, such as logistics data, marketing data and information required for compliance with the European Regulation 1169/2011 on food. It harmonizes with the international standard GS1 Global Data Model and includes the required elements of Verified by GS1.
What we envision is for all master product information to be communicated by the suppliers to all functions of the business through Data Pool and GDSN.
Manos Fronistas
Data and Synergies Manager, ΑΒ Vassilopoulos
Top Greek yogurt company FAGE sees measurable benefits from GDSN
FAGE was one of the first businesses in Greece to join HellaSync
"The HellaSync data pool have helped us better manage our products, which in turn increased our sales in new countries and with demanding customers.”Epameinondas Klapsis - Labelling & Product Specification Supervisor, R&D Department, FAGE SA
How is data synchronization achieved?
Brand owners or product manufacturers are the Sellers who act as Data Suppliers and enter in a structured manner in a data pool, the main data of their products for the entire product hierarchy, e.g. GTIN, classification, marketing and logistics data, nutritional labeling data. In addition, they enter information of their business such as GLN, contact details, contacts, address, etc. They then communicate all this information to their trading partners.
Retailers, wholesalers, e-shops, etc. are the Buyers, they are connected to a data pool and function as Data Recipients. Through the global GDSN, they are given the opportunity to obtain data that the supplier communicates to them directly (local or international partner) but also to search for product data (locally/internationally) with various search criteria from suppliers who are users of the GDSN. Data Recipients are automatically notified when there are updates from their trading partners and receive in their systems the publications or changes of the product data.
Connecting data pools from various countries to the GDSN enables the data extraction process using a central information source, the GS1 Global Registry.
Who uses HellaSync data pool?
HellaSync users are companies that take on the role of data supplier or recipient and through the data pool are interested in exchanging and ultimately synchronizing data and information related to products.
HellaSync ensures that trading partners maintain the same information in their systems and any changes made to supplier data are recorded only once and automatically sent to all interested parties. The process can be done by a user or automated machine-to-machine.
“Data synchronization through the greek Data Pool HellaSync in a completely automatic manner (machine to machine), radically changes the way businesses exchange master data, reducing processing and response times at all levels of the supply chain, from the initial agreement to the final release on the shelf, while simultaneously increasing sales opportunities.”
Giannis Vlachonicoleas
Innovation & Development Manager, METRO AEBE
HellaSync ensures that product information is compliant with GS1 standards and does not contain technical or logical errors in the hierarchy of trading units while checking that trading unit information:
Contains specific indicators
For some trading unit information, such as product category and packaging type, only specific values are allowed.
Follows the GTIN management rules
The rules describe which changes to a product require a new GTIN to be assigned and which changes are allowed without changing the GTIN.
Contains reasonable values
For example, the maximum storage temperature must be greater than the minimum storage temperature.
Complies with specifications
They comply with the requirements of the national market and meet the conditions for the product's inclusion in it.
Contains readings that add up correctly
For example, the sum of the gross weight of the contents of a pallet should be less than or equal to the gross weight of the pallet.
Follows secure communication protocols
Ensuring smooth transmission and reception of information.
Through HellaSync you can access:
35.000.000
GTINs
44
data pools
63.000
Suppliers/Retailers/Marketplaces
Benefits of using data pools:
| “Time-to-Shelf” reduction | Average 2-6 weeks |
| Improved Order & Product Management | by 67% |
| Reducing incorrect information during the sales process | Average 25% - 55% |
| Reduction of data management time | by 30% |
| Reduction of shortages (improvement of shelf availability) | from 8% to 3% |
| Possibility of searching for additional information about the product | reduced by up to 46.9% |
Data Pool in logistics = the synonym of dimensional accuracy and packaging hierarchies. Utilizing beforehand the right information at the right time and not only when demand appears, ensures more accurate and efficient organization, reduction of lost hours and loads, in short = Cost reduction, increase in productivity & service efficiency.
Koroneos Panagiotis
CEO, Synergy in Supply Chain SA
Premium
The Premium subscription category provides the HellaSync service as well as training, support and 2 product registrations.
HellaSync service requires at least a GLN code for the unique identification of the company in the GDSN. By sending the relevant registration request for the service, you will join the Pre-Production test user environment and will be trained in the GDSN environment and for the use of HellaSync. After the familiarization period, you transition to HellaSync Production environment and start importing product data for their synchronization with GDSN partner-users. To gain access to the service the company must upgrade to Premium category.
More information
Would you like more information about the functionality or the potential of using HellaSync for your business? Send us your questions or request a meeting via e-mail hellasync@gs1greece.org.
Χρήσιμα εργαλεία χρηστών HellaSync
GS1 Management Rules
Global Product Classification
GS1 GDSN Guides
FAQs
Yes. HellaSync covers all nutrition labelling features as defined by EU 1169/2011 on the provision of food information to consumers. See here how GS1 standards can help your business implement the Regulation.
