Online sales are enhanced by utilizing the GS1 GTIN numbers
Selling products online on e-shops and marketplaces requires GTIN numbers.
Selling products on major online platforms, such as an online marketplace or an e-shop, requires a unique method of product identification.
GTIN is a code that uniquely identifies a product and its brand owner. It is the number found beneath the barcode on the product’s packaging and the number used for registering products online.
With a GTIN, products are listed quickly and accurately, while also meeting market requirements, achieving multiple additional benefits. For example, a product cannot be confused with a similar one, and it is better displayed in search engines and online in general.
Additionally, it enhances the consumer’s shopping experience, thereby boosting their trust and loyalty toward the brand.
Did you know...
The GS1 GTIN is a recognized international standard and is accepted worldwide.Once you get a GS1 GTIN, you can use the same code to seamlessly expand your business to other ecommerce sites, online marketplaces, and physical retail stores.
Online marketplaces gain significant advantages from using GTINs (Global Trade Item Numbers).
A GTIN (Global Trade Item Number) empowers online sales channels by streamlining the product listing process, enhancing the accuracy and quality of product catalogs, and boosting the online visibility of listed items delivering clear benefits to brand owners, producers, and manufacturers. Moreover, it improves the overall shopping experience for consumers and helps build stronger brand loyalty.
Sell Products Online with GS1
GS1, the official issuer of GTINs (also known as UPCs, EANs, or barcodes), enables marketplaces to list and sell products online using unique product identifiers. By accurately identifying your products and managing product data effectively, you can enhance visibility, improve customer trust, and drive sales.
Including the GTIN code in your product listings increases traffic to your online store listings on eBay.
Google reports up to 40% more impressions and up to 20% more conversions for products listed with a GTIN.
According to Google, if you have two similar products one with a GTIN and one without and all other listing attributes are the same, the product with the GTIN is much more likely to appear in shopping results and drive more traffic to your website.
Why to choose a GS1 GTIN
Meeting the requirements of online sales channels
With a GS1 GTIN, you can sell anywhere. Most marketplaces now require a GTIN, so you'll be ready to sell online or in retail stores quickly and globally
Faster product listing
Skip repetitive product data entry during the purchasing process — a GTIN can retrieve key product information from a local database, external sources, or the global product registry Verified by GS1.
Increased online visibility
GTINs are part of Google’s algorithm, and products with a GTIN rank higher in search results. According to Google, products that include a GTIN can receive up to 40% more impressions and up to 20% more conversions.
Enhanced shopping experience
The consumer is more satisfied because they have access to reliable information about the products, which leads to enhanced brand integrity and fewer returns. At the same time, their trust and loyalty toward the brand increase, ultimately resulting in a better shopping experience.
Do you have GTIN numbers for your products?
FAQs
Many marketplaces (and retailers) require a GS1 GTIN in order to sell products online.
If you are a brand owner or manufacturer of a product, you will likely be asked to obtain a GS1 GTIN.
If you are reselling or distributing a product, many marketplaces and retailers will ask you to provide the product’s GS1 GTIN. To do this, you may need to contact the brand owner or manufacturer of the product and request this information from them.
Online retailers rely on GS1 GTINs to manage their product catalogs, enrich product information, and detect counterfeit products. Marketplaces have found that requiring GS1 GTINs ultimately improves the customer experience and increases traffic to your products.
The GS1 GTIN is unique and can be looked up in Verified by GS1, GS1’s publicly accessible global registry, which is trusted by many marketplaces around the world to verify the identity of the product you want to sell.
Did you know that marketplaces rely on Verified by GS1 data to validate GTIN codes?
The Verified by GS1 service provides access to the global registry of GTINs, which serve as unique identifiers for products. With Verified by GS1, marketplaces can clean up their catalogs by removing incorrect codes, grouping sellers on the same product page, and comparing product data with external sourceseven at scale
Case studies
eMAG: Building growth on trusted product data
As commerce shifts from physical stores to online, marketplaces like eMAG’s are working to persuade sellers and brand owners alike of the importance of accurate and complete product information.
The benefits of trusted product information for bigbasket and other Indian retailers and marketplaces
Retailers and marketplaces in India are finding a range of important ways to use the product data available in Verified by GS1.
