Every day, all around the world, millions of food and beverage items travel from farms and factories to supermarket shelves, cafés, bars, and restaurants.

The food sector has undergone profound transformations to meet regulatory and consumer demands related to sustainability, traceability, safety, health, and quality of life.

With greater access to information, consumers increasingly want to know more about the products they consume. Reliability and quality are key.

In this context, GS1 standards facilitate identification and communication throughout the food supply chain, serving as the foundation for traceability processes and food safety programs.

In the Food and Beverage sector, beyond their application in standardized and processed products, GS1 standards are especially relevant in Greece for fresh products. This is due to the fact that the agricultural industry is one of the main sectors of the Greek economy, playing an important role both domestically and in the country’s export activities.