Verified by GS1

A powerful and reliable ally to promote your products in local and global marketplaces.

Trust and efficiency start with a valid ID.

Verified by GS1 is a global solution that provides unique, trusted and verifiable product, company and location information for business partners and government entities.

Start your search with Verified by GS1

The service provides 7 basic points of information about the product, which are globally agreed to give adequate data and define the identity of a product (Product ID).However the structure of the service will allow even more information to be associated with each product.

The data is provided by the brand owners, producers and manufacturers who share the basic features of their products on the global registry.

Verified by GS1 provides marketplaces, retailers, solution providers, regulators and consumers with a trusted and reliable source of product information or identity verification.

How Verified by GS1 works

The Verified by GS1 service offers users four different search functionalities:

Verify Product (Search by GTIN) returns information to answer the question 'is this product what I think it is?’
Verify Party/Location (Search by GLN) to verify party or location identification. The service returns the information to answer the question ‘Is this entity or location what I think it is?’.
Find Company (Search by Company name) enables users to query for a company name and a country to find relevant licences and licence information about a GS1 member company where the company name matches the queried value.
Verify other keys (Search by other GS1 Keys) enables users to query for a GS1 key (SSCC, GRAI, GDTI, etc.) to verify the validity and licensee ownership information of a GS1 key.

Verified by GS1 is available to all and allows up to 30 queries per day, with a maximum appearance of 100 results if using additional criteria.
Do want to unlock more functionalities?

Learn more here

Accurate product information

Enhances the buying experience
Drives consumer trust

Accurate location information

Supports supply chain visibility
Drives transparency and trust within organisations and with outside business partners

Accurate company information

Verifies company identity
Increases trust throughout the ecosystem

The service is provided with additional search criteria and even more possibilities for GS1 Association-Greece members!

Specifically, it allows additional data research originating from GS1 Association-Greece members, with the following criteria chosen individually or combined:

Brand Name

Distinctive Title

Vat Number

Global Product Code (GPC)

Country of Sale

This way, a retailer can easily get in touch with new businesses for the expansion of his portfolio in areas of interest, a distributor can export the portfolio of the business he represents, a brand owner can easily share accurate data about his products for any e-shop partner, a software provider can extract data for applications and many more!

Start your search with Verified by GS1

Verified by GS1 is available to all and permits up to 30 searches per day, with a maximum appearance of 100 results if using additional criteria.

Learn here how to unlock more functionalities

Marketplace challenges addressed by Verified by GS1

Verified by GS1 is recruited to provide a definitive solution for common challenges concerning the unique identity of a product, due to malpractices during the application of GTINs, such as:

Product variations with the same GTIN

Although a product is available in various colors, it is appointed the same GTIN. This creates unnecessary overlaps and confusion for retailers, marketplaces and finally customers.

Re-use of GTINs

Both old and new models of a product have the same GTIN even though features and functions have completely changed.

Same product with numerous GTINs

The same product is appointed several GTINs, thus creating confusion to retailers, logistic processes and more.

GTIN use without permission

Some brand owners use GTINs that are allocated to other companies.

Marketplaces rely on Verified by GS1 and GS1 data to check GTINs

Are you on board?

If you too want to include your products in Verified by GS1, start your listing today in our Member Area and complete the process with their οριστική καταχώρησή on the global product registry.

Our Member Service Team is at your disposal to support you in any way.

Start listing your products in our Member Area

Benefits from the use of Verified by GS1

For brand owners

Simplified process of data sharing and faster market availability
Trademark integrity and customer trust towards the brand
Prevention of counterfeited and falsified products
Instant product visibility globally and opportunities for new collaborations

For Retailers and Marketplaces

Time and cost minimalization of data sharing and verification
Risk elimination caused by misuse of GTINs (e.g. double codes), ensuring data transparency and validity
Faster registration and overall optimized business processes
Search for new products for your online or physical store, from anywhere in the world

For Consumers

Access to reliable product information and enhanced buying experience
Increased consumer satisfaction and fewer returns

“Our customers are informing themselves via digital channels, and we are using our mobile phones for all kinds of information. For us to have a trusted source of data and a uniquely identified product with the right set of attributes is crucial.”

Christian Zaeske
Global Head of Master Data Management, METRO AG

Επιτυχημένες εφαρμογές

Verified by GS1