2D in Retail:
Next generation barcodes.
One scan. Infinite possibilities.
Next generation barcodes to meet new expectations
Consumers, brand owners, retailers and regulators: it seems everyone wants to know more about products and as a result, everyone is looking for better ways to access information about a product by scanning the code on its packaging.
The problem? Most barcodes today provide a very limited amount of information. Traditional barcodes are typically scanned by companies and organisations to access supply chain information for business systems. Traditional QR Codes are typically scanned by consumers to access a webpage with product information.
Discover the opportunities with next generation barcodes
Business efficiency for the modern requirements of partners
2D Barcodes can carry information such as lot number of a product, serial number, expiration date and much more. With access to all this data, business partners can enhance transparency throughout the supply chain, improve inventory management, activate initiatives for traceability and viability, reduce waste and simplify withdrawal procedures.
Quality information for the modern requirements of consumers
QR codes enable producers, brand owners and retailers with new ways of communication/ connection with consumers.By scanning a QR code with a smartphone, consumers can immediately have access to information about the ingredients, allergens, recipes, rewards, offers and much more as well as details about where the product was manufactured, facts about sustainable resource sourcing, recycling directions, easy ways of repurchasing and other types of information.
Next generation POS
Next generation barcodes can achieve more for a larger number of people: GS1 DataMatrix and QR codes, based on GS1 standards, improve in many ways business functions and provide new experiences for consumers, just because they enclose much more information as well as having the benefit of getting scanned at the checkout point.
Ready to take the next step? Discover the opportunities with next generation barcodes
Brand owners
Brand owners: Elevate your brand experience and supply chain efficiency. Next generation barcodes unlock a unified strategy, allowing you to enhance consumer engagement, streamline supply chains and more.
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Unlock the potential of your products with next generation barcodes
Retailers
Revolutionise your operations and deliver a seamless shopping experience. Next generation barcodes empower you to boost operational efficiency, improve recall management and more.
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Discover the power of next generation barcodes for retailers
Solution Providers
Seize the opportunity to drive innovation and transformation in the 2D barcode ecosystem. By offering cutting-edge systems and tools, solution providers can facilitate the transition to the new era of next generation barcodes, positioning yourself at the forefront of industry evolution.
Examples from around the world
Woolworths Australia seeing multiple benefits from 2D barcodes
Woolworths and selected suppliers are using 2D barcodes with GS1 standards to achieve substantial results, including enhancing food safety and reducing food waste by up to 40%.
Brazilian gourmet shop Parla Deli scans the world’s first 2D barcode
Parla Deli is unlocking business value and connecting to customers by implementing the very latest GS1 standards.
Traceability from start to finish and Consumer commitment
FrieslandCampina wants to share the journey of baby food straight with their buyers so, for its most popular brand, they have developed an app called TrackEasy, based on GS1 standards.
Procter & Gamble supports global transition to 2D barcodes based on GS1 standards
"Consumers demand more information about the products they’re purchasing, regulators require the disclosure of more information and there’s an ongoing need to more effectively track and trace products through the supply chain. We can resolve this with 2D barcodes with GS1 standards inside – a single barcode that has the power to provide all the information consumers need and desire, improve traceability through the supply chain, and scans at checkout."
Jon R. Moeller, Chairman of the Board, President and Chief Executive Officer, Procter & Gamble
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