2D barcodes at retail point-of-sale
2D barcode options that enable a wide-range of use cases
You’ve indicated that, of the use cases you want to unlock, you’re not sure about consumer engagement. All the barcodes below enable a variety of B2B use cases across the supply chain by harnessing the power of advanced product data encoded in a 2D barcode.
If you are sure that you want consumer engagement, go back and select the following option:
Three 2D barcode options encode a lot of product data in a small space
These barcodes are multifunctional: they contain valuable information that simultaneously powers POS and many other business processes, while also can connect consumers to the website of choice for the brand.
Data Matrix (like the QR Code) can be used to encode GS1 Digital Link syntax. GS1 DataMatrix is a subset of Data Matrix that is specifically designed for encoding GS1 element string syntax. Both enable structured data to be encoded in these barcodes using GS1 standards.
QR Code
with GS1 Digital Link syntax
- Consumer scannable with smartphone; used for consumer engagement
- Connects to the web using apps and specialised solutions
- Small footprint on packaging
Data Matrix
with GS1 Digital Link syntax
- Connects to the web using apps and specialised solutions
- Small footprint on packaging
Smartphone application is required to be consumer scannable.
GS1 DataMatrix
- Small footprint on packaging
Smartphone application is required to be consumer scannable.
The example barcodes above encode the following common data elements to unlock many of the 2D use cases, but can encode much more as well.
- GTIN: 09521101530001
- Batch/lot number: ABC123
- Expiration date: 4 January 2027
GS1 Digital Link syntax only
Learn more about the 2D programme and guidance on getting started on your 2D journey
Reclaim valuable packaging space
Today many businesses use multiple barcodes on their packaging—an EAN/UPC to identify the product and a 2D barcode to provide more product information to consumers or trading partners. But 2D barcodes will be able to serve both purposes, allowing you to free up packaging space while still harnessing the benefits of increased product data.
